Data Science For Business: What You Need To Know About Data Mining And Data-Analytic Thinking

This broad, deep, not-too-technical guide introduces you the fundamental principles of data science and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. By learning data science principles, you will understand the many data mining techniques in use today. More importantly, these principles underpin the processes and strategies necessary to solve business problems though data mining techniques. 

Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You'll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company's data science projects.