Wiley International Encyclopedia Of Marketing
EN
Business & Economics 3 years ago 1061
Description
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.
The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications
The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries
Scholars and professionals will enjoy the flexible, multi-level structure, with entries rangi
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