Business Plan Development Guide

Business Plan Development Guide  By Lee A. Swanson

This textbook and its accompanying spreadsheet templates were designed with and for students and entrepreneurs wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.

Subjects covered:

• Developing a Business Plan
• Essential Initial Research
• Business Models
• Initial Business Plan Draft
• Making the Business Plan Realistic
• Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur
• Finishing the Business Plan
• Business Plan Pitches