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Marketing Basics

EN Business & Economics 3 years ago 806
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Description

A quick introduction to the basics of marketing, aimed at people starting a business for the first time.

Content: Introduction; market research; image; the 4ps of the marketing mix; product; price; place; promotion; advertising; personal selling; public relations; customer service; export; an outline marketing plan; about the author: brian o'kane; oak tree press.

Abstract: A quick introduction to the basics of marketing, aimed at people starting a business for the first time

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